Artur'in

On Google, a business is compared with the ones in its neighbourhood, not with an average. Its statistics alone tell it neither where it stands nor what to do to climb.

Local presence puts the business on the map of its neighbourhood, with each competitor's rank in Google searches, and sets its results against theirs. One button runs an audit of its Google profile: a score, then a guided path that completes it step by step, without leaving the map. The prototype shows that path; the scoring criteria remain Artur'in's.

A post form asks you to decide everything before you see anything.

The creation studio starts from an idea: clients write it in one sentence or paste a link, and AI suggests the visual and the copy, in their brand's tone. They adjust it, then schedule it. The blank page stays one click away for those who'd rather write.

The Make flow proved the idea, but clients waited half an hour, got their visuals by email, then approval dragged on for days of chasing: over a third of batches sat stuck in email.

I brought it all into one tool: the app becomes the client's only point of contact, and they go through the chain on their own. A few questions, a selfie, and ten posts they recognise themselves in arrive in under a minute. They approve them one by one; a rejection reruns the image with their comment.

of batches settled to the last post by the client

69%of batches settled to the last post by the clientBy email44%In the app69%

faster to generate a batch

×30faster to generate a batchMake flow30 minMy tool< 1 min

With the Make flow, the coach tracked each client in a spreadsheet, chased them, then rebuilt the ten posts by hand on the client's platform.

The back office I built them shows where each client stands, and the coach can fill in the questionnaire with the client during the call. For publishing, with no access to the platform's API and no help from developers, I came up with a bookmarklet: from the browser, it injects the ten posts, captions and images, in a few seconds. Coaches no longer type anything: they guide their clients.

• Tracking each client in a spreadsheetThe back office shows where each one stands.
• Chasing the client by emailThe client approves on their own, in the app.
• Retyping the ten posts (~20 min)The bookmarklet injects them in a few seconds.

Moderating and generating content for every client took the content team too long.

I rethought the whole content back office around those two moments. Each piece of content is prepared in one place, with its media, its visual and its social posts, then goes through moderation before it reaches clients.

saved every week by the content team

½ to 1 daysaved every week by the content team

The Customer Success team's back office had to move to React: a chance to bring an account's whole configuration into one place.

I led this redesign in late 2025. Everything that configures an account, from a single outlet to a large network, is now there: the services switched on, the newsletter, a network's outlets.