Seeble prospects on LinkedIn on its users' behalf: it invites targeted profiles, writes to them, follows up, and only brings back those who reply with real interest. I made it live inside LinkedIn's pages rather than next to them, designed its screens, came up with its name and drew its logo.
Seeble is for freelancers and small businesses looking for clients on LinkedIn: lawyers, accountants, insurers, estate agents… There is also a recruitment version.
Prospecting on LinkedIn means finding profiles, inviting them one by one, writing to them, following up with those who don't reply. With Seeble, clients pick the jobs and towns they target once; the extension invites 100 targeted profiles a week from their account, writes to them when they accept and follows up. All they see is what matters: the people who are interested.
An extension you have to open is one more window to forget, when clients are already on LinkedIn.
I built Seeble into LinkedIn like a native feature: a card as wide as LinkedIn's own, in the right-hand column, above the news, easy to spot without clashing. It says what is happening, then what Seeble has generated: invitations sent, new connections, hot leads. In 2026, when LinkedIn changed its interface, I designed a Chrome side panel that carries it.
What goes with it: a page to follow and set up the prospecting, and the product's identity.
Hundreds of invitations, dozens of connections: reading every reply to find the ones that matter means doing by hand the work Seeble was meant to save.
The tracking page follows the path in four figures, from targets found to hot leads: the replies where AI spots real interest, the only dark card so it stands out. Below, the split by job shows who accepts the invitation, and every profile leads to its conversation on LinkedIn.
AI-written messages added a second way of writing to prospects, with a text you can't read beforehand: it changes for every profile.
For the 2026 redesign, I brought it all onto one screen: AI or your own message first, then the first message and both follow-ups, sent 7 and then 30 days after it was read. In AI mode, instead of a preview, the screen says what the text draws on: each profile's job. This mode is being rolled out.
The product didn't have a name yet.
In March 2024, I suggested Seeble: "see" plus the end of "cible", French for target, which the name also brings to mind. The name was kept, and I drew the logo straight after: the word, underlined with a multicoloured stroke.
